The Butterfly Effect

Effective Date: 14.06.2025
 Last Updated: 14.06.2025

At The Butterfly Effect, we are committed to protecting your privacy and being transparent about how we use your information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, register for our trainings, or interact with our marketing campaigns.

  1. Information We Collect

We may collect the following types of information:

  • Personal Details: Name, phone number, email address
  • Professional Information: Role or interest (e.g., therapist, coach, caregiver, etc.)
  • Usage Data: IP address, browser type, pages visited, session duration
  • Marketing Interactions: Ad clicks, campaign interactions, form submissions
  • Payment Information: (Processed through secure third-party platforms; we do not store card data)
  1. How We Use Your Information

We use your information to:

  • Register you for EFT trainings, workshops, or sessions
  • Respond to your inquiries or support requests
  • Share upcoming training dates, relevant offerings, or promotions
  • Analyze website and ad performance to improve our services
  • Customize your experience based on your interests and preferences
  • Fulfill legal obligations and ensure security
  1. Third-Party Integrations

We use select third-party platforms to enhance functionality and reach:

  • Meta (Facebook/Instagram): We may use the Meta Pixel to track ad performance, optimize campaign reach, and retarget users who have interacted with our website or ads.
  • Google Ads: We use Google Ads conversion tracking and remarketing tools to serve relevant ads and understand user interactions.
  • Google Analytics: We collect anonymized website behavior data to improve user experience and track the effectiveness of our marketing efforts.

You can manage your ad settings via Facebook Ad Preferences and Google Ad Settings.

  1. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences
  • Analyze how visitors interact with our website
  • Improve website performance
  • Serve personalized ads via Google and Meta

You can control cookies via your browser settings or opt out of certain tracking at Network Advertising Initiative.

  1. Data Security

We follow industry best practices to protect your data from unauthorized access, disclosure, or misuse. All sensitive data is transmitted via encrypted channels and processed only by trusted service providers.

  1. Your Rights

You may request to:

  • Access, update, or delete your personal data
  • Withdraw consent from receiving marketing communications
  • Request a copy of the data we hold about you
  • File a complaint with a regulatory authority

To request any of the above, email us at trainings@thebutterfly-effect.com

  1. Data Retention

We retain your data for as long as needed to provide services, fulfill legal obligations, and support ongoing communication—unless you request deletion earlier.

  1. Changes to This Policy

We may revise this Privacy Policy as needed. Updated versions will be posted on this page with a new “Last Updated” date.

  1. Contact Us

Have questions about this policy or how your data is used? Reach out anytime:

The Butterfly Effect
 📩 saumya@thebutterfly-effect.com